DOAR Study Reveals Demographic Differences in Attitudes Toward High-Tech Companies in Patent Litigation
New Research Shows Age, Education, and Income Create Wider Divides Than Geography May 14, 2025, New York, NY – DOAR, the nation’s leading trial consulting company, today released findings from its comprehensive study examining public attitudes related to high-tech patent litigation across four major IP venues. The survey revealed significant demographic differences in how potential jurors view Big Tech companies, foreign corporations, and patent validity, with implications for litigation strategy in intellectual property disputes. The report, “Juror Attitudes Toward High-Tech Companies in Patent Litigation,” was conducted by the DOAR Research Center and surveyed 1,631 respondents across four major IP venues:
12 Mistakes to Avoid in Legal Storytelling
I've written extensively about what you should do when using storytelling techniques in the courtroom to persuade. I've even released a free book and free webinar on the topic. But I don't think I've ever really talked about the mistakes one can make—most of which I've seen (from opponents). Legal storytelling is both an art and a technique that can be incredibly effective. However, it's easy to make mistakes that can undermine your narrative. This blog will walk you through twelve common legal storytelling pitfalls and how to avoid them. 1. Neglecting a Clear Structure A strong structure is the backbone
Expect Low Legal Comprehension
By Dr. Ken Broda-Bahm: These are trying times for those of us who are looking to see whether American rule of law can survive its current challenges. As our executive branch tests the limits of Congressional authority, and bucks the traditions of judicial review, the question that’s up in the air at the moment is […]
How Often Are Cases Decided on Facts vs. Emotion? The Critical Role of Jury Consultants
In an ideal courtroom, decisions are rendered based solely on facts and evidence. However, real-world trials often reveal a different narrative—one where emotion, bias, and human psychology significantly influence outcomes. This divergence highlights the crucial role of jury consultants in navigating the intricate interplay between fact and emotion. The Emotional Underpinnings of Jury Decisions Research consistently demonstrates that jurors’ decisions are not purely fact-based. Psychologist Jonathan Haidt likens moral judgments to aesthetic ones, suggesting that people often make instant, emotion-driven decisions and subsequently rationalize them. This phenomenon is evident in various courtroom scenarios. See The Paradox of Persuasion: Why Logic
Witnesses, Build Your Cross- Readiness on Direct
By Dr. Ken Broda-Bahm: As a witness prepares to testify in trial, the big fear is often cross-examination. While the direct questioning by the witness’s own attorney is seen as the “easy part” (friendly, open-ended questions that allow you to “tell your story”), the cross-examination by the opposing counsel is seen as far more threatening […]
The Paradox of Persuasion: Why Logic Often Falls Flat and What Actually Works
Introduction: The Illusion of Rational Minds Ask most people—especially smart professionals—how they form opinions, and you’ll get some version of the same story: "I look at the facts. I weigh the evidence. I follow the logic." But here’s the problem: neuroscience, psychology, and real-world experience say otherwise. In litigation, marketing, politics—even interpersonal relationships—this misunderstanding about human reasoning creates a fatal flaw in how we attempt persuasion. And until we reckon with it, we’ll keep losing arguments we should win. The Elephant and the Rider Jonathan Haidt, a social psychologist, offers one of the most compelling metaphors for how persuasion really