In the courtroom, clarity is power. No matter how sound a legal argument may be, if a jury doesn’t fully understand it — or can’t remember it — the advantage is lost. That’s why graphics aren’t just decoration in a trial presentation; they’re strategic tools that can sway outcomes. Visuals speak the language of jurors. The human brain is wired to process and retain visual information far more efficiently than text or speech. In an era where jurors consume data through infographics, animation, and multimedia daily, legal teams that embrace high-quality graphics gain a measurable edge. Visuals Are Processed Faster

***Co-written by Jeffrey Jarman, Ph.D. In our two-plus decades of watching attorney presentations in the courtroom, the most consistent attorney trait we have observed is the stubborn insistence that the facts and substance are all that is needed to win the day, causing many attorneys (most often on the defense side of the case) to ignore the importance of oration and technique. The result is a boring presentation. In fact, most attorneys do not appreciate how boring their presentations are and, unfortunately, interesting but factually inaccurate presentations often prevail over the boring truth. Trial is a set of performances, and

So much discussion has been had about the state of juries these days due to the rising trend in nuclear verdicts. Jurors’ declining trust, changing value of money, desire to change the world with their verdict, and the growing millennial/Gen Z make-up are just a few of the common gripes we hear from defense attorneys. Of course, there is truth in each of these, but the complaint we hardly ever hear is how the defense attorney made mistakes at trial that contributed to the outcome. In this business, it is extremely difficult to acknowledge or admit mistakes. Clients only want

Most litigators cringe at the idea of recognizing strengths in the other side’s case (or weaknesses in their own). It doesn’t seem right. Instead, it seems like a recipe for disaster, an acknowledgement that the other side might have a strong case. However, research suggests that recognizing the strengths of the other side’s arguments (or the weaknesses in your own) actually increases your persuasiveness. I went looking for this research after a recent experience in Seattle, Washington. The plaintiff attorney in this case chose to remain silent on a couple key weaknesses in his case. He didn’t even acknowledge them

One piece of advice for building a successful cause challenge – take it a step (or two) further than you think is necessary. One venue where this lesson is especially important is in Arizona courts, where beginning January 1, 2022, there are no longer peremptory challenges – only cause challenges. The courts of course made this change to eliminate attorney bias and to create a jury pool that more closely reflects the community. Thus, the only way to remove a juror is to establish they cannot assess the case even-handedly and to excuse them for cause. I recently selected a

It’s that time of year again when we all make resolutions, stick to them for about two weeks, then go back to our typical pattern and practice. Let’s make this year different! In the spirit of correcting past problems and forging new habits, here’s a list of litigation resolutions – from case intake to closing argument – to put your trial strategy either back on track or to keep it on track. Initial Case Strategy “I resolve to start thinking about my jury story BEFORE discovery even starts.”  Too often we see trial teams begin thinking about their jury story

Four plays and out. The year of hype; the coverage; the expectations – and with one play it’s over. Doesn’t matter if you’re a football fan, a Jets fan, or an Aaron Rodgers fan. That’s not the way it should have ended. But was it a possibility? Come on – you’d have to be crazy to not think that Rodgers could get injured, and you’d need a backup plan. Watching Eli and Peyton Manning on their Monday Night Football show, it was pretty obvious that they thought it was laughable that Zach Wilson was the backup plan – obvious because

Imagine you are asked to build something – you don’t know if it’s a car, a house, a playground, or any of the other endless things it might be. To build it, you are given one tool at a time, but you are only given the barest of instructions on how to use that tool, you’re not told which part it actually builds, and the instructions are not given in the logical order that would make most sense. As the days go by, you begin to get a general idea of what you’re building, but because there are two

Over the last year, the most popular question we have fielded from frustrated defense attorneys and general counsel is why damage awards have been rising since the pandemic. Verdicts in the hundreds of millions and billions are no longer the outliers they used to be, as legal news outlets such as Law 360 seem to report almost daily verdicts in these ranges. For many, the pandemic epitomizes a key turning point where our culture went from somewhat predictable to totally unpredictable. Yet, the research shows us that the reality remains the same, namely that jurors are predictably irrational, with new

An attorney once described emails as “the cockroaches of litigation” – they are pervasive, lurking in the dark to show their faces when you least expect it. And they refuse to die. They come out at the most inopportune times and leave a terrible impression on your jury. So, what do you do if you find yourself facing a few bad emails (and hopefully not much more)? There are a number of steps you can take to mitigate the impact of bad emails, and here are three. First, if one of your witnesses is associated with a troubling email, first