Source of article 2's Company - Magnus Insights.

Magnus Research Consultants has entered the online age and now offers Verdict Perception Research among our other services. Verdict Perception Research involves recruiting jury eligible citizens from a trial venue who watch pre-recorded presentations (arguments) made by attorneys regarding a lawsuit, then deliberate until they reach a unanimous verdict. While there are many differences between traditional, in person, mock trials and focus groups, if conducted properly, online mock trials can aid attorneys and their clients in assessing the strengths and weaknesses of their cases. As with just about anything else, there are many variants of online mock jury research, with some of Magnus’ competitors offering inexpensive, scaled down online mock trials that involve little more than having people log in from wherever they are, read a couple of paragraphs that summarize the case, then complete a few forms to indicate how they feel about it. However, as one might expect, that’s not how we, at Magnus, do things! As always, we do things the right way, with as much scientific precision and attention to detail as the online research platform allows. Although online mock jury research is not a substitute for in person mock trials, it is warranted if some or all of the following conditions exist: (1) travel restrictions and social distancing mandates preclude conducting in person meetings, including mock trials; (2) budgetary constraints exist (online jury research is less costly than in person jury research); and (3) time is limited before results are needed. There are, of course, limitations associated with doing mock jury research online: (1) some people are excluded from participating due to technology requirements (such as having a computer and high speed internet); (2) there are no group dynamics to simulate an actual jury because the mock jurors never assemble in a group; (3) attention spans are shorter than in person, thereby limiting the length of the research session; and more. All in all, online mock jury research is not meant to replace traditional research; instead, it is another way to provide meaningful information to clients during an ever evolving time. Contact Magnus to find out more about “The Magnus Way” to do online mock trials.