By Dr. Ken Broda-Bahm: There are many phases to a trial. Some of those phases are just for lawyers, but some of them really should include the clients as well. The voir dire process, where the ultimate jury is selected, is one of those latter phases. The clients for all parties should be there. But I’ve noticed a disturbing trend in my own cases — in the last three picks, in three different states, the Plaintiffs themselves attended none of the jury selections. In those cases, I was working for the Defense, and we had a client representative present and

By Dr. Ken Broda Bahm: There is a common perception that when you apologize, it means you’ve done something wrong. The Latin “mea culpa,” after all, means “through my fault.” In a litigation context, that perception on the part of lawyers and insurance companies can lead to the belief that you should avoid apologizing if you don’t want to accept liability. But we know from the research that an “I’m sorry” can do a lot of good: Psychologically, it can be satisfying for a victim, and persuasively, it can help boost the credibility of a source. And for some cases,

By Dr. Ken Broda-Bahm: The news cycle has been drowning in it. For the first time in history, a former U.S. President faces criminal charges. Donald Trump was arraigned this past Tuesday on April 4th, after being indicted on 34 charges involving the falsification of business records in furtherance of another crime, all surrounding payments of hush money to several individuals in the weeks preceding the 2016 election with the goal of concealing alleged extramarital affairs by the candidate. Public opinion on the charges is predictably quite split, with one group seeing it as a long-delayed comeuppance and another group seeing it

By Dr. Ken Broda Bahm: Lawsuits rarely occur as a result of something good happening. More often, there has been some kind of very bad outcome, maybe even a tragedy. For people who are close to the events that give rise to a suit, it can be hard to avoid absorbing and personalizing some of those negative emotions. For a witness called to testify in deposition or in trial, there might be a strong temptation to mentally reconstruct a bad event with a focus on how it could have been avoided. Maybe there is a tendency to blame yourself. Or

By Dr. Ken Broda Bahm: It has now been well over a decade since the “Reptile” emerged as a way of trying plaintiff’s cases. The approach — a mix of personalizing the case for jurors, reinforcing simple rules, and emphasizing safety as the top priority, all built on the foundation of a somewhat metaphorical appeal to protective features of our “reptile brains,” — is common in courtrooms and deposition rooms, and recognizable through questions like, “Wouldn’t you agree with me that a company should never needlessly endanger the public?” I think we now have the benefit of those years to say

By Dr. Ken Broda Bahm: At a mock trial the other day, one juror commented, “This is just like the ‘too big to fail’ thing… God, I hate that phrase. They think they’re above the consequences of their actions, and they don’t need to do anything about it!” Yes, banks and bailouts are back in the news. But that attitude doesn’t just apply to financial institutions. Interestingly, in the case of the mock juror’s comment, it was being applied to a large municipality. The factors that drive juror resentment towards the notion of “too big to fail,” isn’t just banking,

By Dr. Ken Broda Bahm: As part of the voir dire process practiced in most California state courtrooms, the step of allowing each side to make a mini-opening before questioning is becoming more common. That is decidedly less so in many other states, where judges (with at least a little justification) might be thinking, “I already hate it with counsel tries to sell their case in voir dire, and adding a mini-opening would just do more of that.” I believe that reaction, however, applies to the wrong way to do a mini-opening. The problem may be in the name itself.

By Dr. Ken Broda Bahm: When you’re analytically-minded, and have at least a little bit of training in logic and argument, then you might be tempted to think it is enough to name a logical fallacy or cognitive bias. After all, what rational audience would want to follow flawed reasoning? But just calling it out isn’t a reliable way to argue in most settings. Generally, you want to teach your audience to move away from the problem, and not just identify it. That approach applies to hindsight, maybe even applies particularly to hindsight. It’s not enough to counsel, “Focus only

By Dr. Ken Broda Bahm: New York Plaintiff’s attorney Ben Rubinowitz has written and presented over the years on an approach toward cross-examination using what he calls “Voice of Reason” questions. He was recently a guest on a podcast called “Unscripted Direct” (“Episode 48 – Bad Facts”) where he demonstrated the approach, which he describes as having the goal of “walking the witness down to a tight rope so when you finally push, the witness falls in the canyon of doom and there is no escape.” In an earlier article (Rabinowitz & Torgan, 2002) he writes, “The ‘voice of reason’ approach to cross-examination

By Dr. Ken Broda Bahm: The damage amounts awarded by civil juries can sometimes seem to be random or capricious. Lawyers and insurance representatives arguing for a settlement will sometimes call it a “crap-shoot.” It is true that there is no precise predictability to it. When you have a chance to see mock jurors deliberate on damages, you will sometimes see numbers casually raised or dropped on what can seem like a whim. And in both mock and real trials, the jurors often complain that translating non-economic factors like pain or disability into dollar amounts is difficult or even impossible.