I’ve been in the litigation graphics consulting business for 30 years. In that time, I’ve witnessed technology transitions from printed trial boards to laser disks to PowerPoint and much more.However, the most important transition I’ve seen involves a shift in belief. Top-tier trial lawyers who once viewed litigation graphics as optional now understand they are essential. Note that I say “understand” rather than “belief.” That’s because the need for high-quality and well-designed litigation graphics is rooted in science, not in a belief system. Study after study in the last 50 years authoritatively prove that litigation graphics are a requirement --

As both a leading jury consulting firm and a leading litigation graphics consulting firm, we can offer a unique perspective about the intersection of these two fields. A mock trial is frequently a part of A2L's jury consulting work. One aspect of designing and executing a valuable mock trial that I take particular interest in is the development of litigation graphics for both sides of the case. This litigation graphics presentation is typically created in PowerPoint and is designed to support the "clopening" argument for each side's case. If it is not apparent, the industry term "clopening" is a portmanteau

The very best trial teams in the world have only one real secret for success. Like many of life's foundational principles, it's painfully simple to describe, but it’s painfully hard to execute. The winning secret of the very best trial teams is, simply, preparation. Of course, I'm not talking about the everyday kind of trial preparation that goes on a few weeks or a month before trial. I'm talking about a level of trial preparation that is so best-in-class that it separates America's extraordinary trial teams from merely great trial teams. Perhaps 1% of all trial teams function the way

This month A2L Consulting celebrated its 24th anniversary! I'm proud to say that we are at the top of the jury consulting, litigation graphics, litigation consulting, and trial technology industry in most national polls. In honor of all those top trial lawyers who rely on us every day, I want to add value to your practice today with the unique content of this article.. These five mini-series-style articles are some of the best of our 600+ trial-focused articles, and there is just nothing else like them available anywhere. Each takes a deep dive into a specific trial-focused topic. Winning Before Trial

The opening statement is, in most trials, the most important part of the case. Here, biases are formed and overcome, attention levels will be at their highest, and up to 80% of jurors will make up their minds about who will win. Over three decades, A2L Consulting has supported the development of thousands of opening statements. It's where our trial-lawyer clients and we invest the most time and energy. Our work has typically included: the creation of persuasive PowerPoint presentations to accompany well-developed opening statements to; practicing and refining an opening statement 100+ times until it is perfectly delivered; testing versions of opening statements in

There are many situations outside of trial where lawyers find themselves in a courtroom or courtroom-like environment. Some examples include a mock trial, a pretrial hearing, an arbitration, a mediation, or an administrative hearing. Some of these situations are a lot like trial, yet I find many litigators don’t treat them like a trial. I think they should. One such example whose lesson applies broadly to almost any trial attorney is a relatively new type of administrative hearing that occurs every day at the Patent & Trademark Office. It’s called an inter partes review hearing (IPR). And if you think

Our team has planned and conducted more than 500 mock trials over the past thirty years. In that time, we have noticed striking similarities in the way jurors behave. We have noticed that a trial team can radically increase the amount of valuable information they mine from a mock trial just by following a few best practices. We have seen over and over that a well-executed mock trial is the most valuable form of pre-trial preparation a trial team can do. In these ten articles listed below (our top ten all-time articles on the subject), we reveal many of A2L's

Dr. David Schwartz is a founding partner of Innovative Science Solutions, LLC (ISS), a scientific consulting firm specializing in helping legal teams prevail in high-stakes litigation involving complex scientific principles. Dr. Schwartz has served as a consulting scientist to the legal industry for over 25 years and has provided support to cases involving environmental and occupational exposures, radiation, drugs, medical devices, dietary supplements, cosmetics, industrial chemicals. But over the course of the past several years, Dr. Schwartz has focused on the role of genetics as an alternative cause in toxic tort litigation. As part of a strategic alliance, ToxicoGenomica, Dr.

At some point in our lives, many of us, perhaps most of us, have assembled a piece of IKEA furniture. Whether it was for that first apartment, your vacation home, or your kid's dorm room, it's something of a right of passage. If you have done this assembly work with your significant other, it's often a test of the relationship too. IKEA furniture is inexpensive, in part, because of the way it is shipped and packaged. It is unassembled, it fits into a small package, and the purchaser must assemble it. The instructions that come with the products are notoriously

I had a confounding call with a past client and litigator recently. He had worked with A2L nearly ten years ago early in his career on a related matter. He called to engage A2L and work with one of our graphic designers. On its face, it's a sensible ask. After all, in addition to our jury consulting work and our hot-seat/trial technology work, A2L is undoubtedly a, if not the premier litigation graphics consultancy. The reason I found this call surprising is that asking to work with an individual graphic designer on our team misses the entire value proposition of