Law360 is a top legal industry publisher owned by Lexis-Nexis. Its daily newsletters are a must-read for trial lawyers involved in big-ticket litigation. This interview, Trial Consultants Q&A: A2L Consulting's Ken Lopez, was originally published on April 28, 2017, and is reprinted here with permission. Links to A2L articles and resources have been added by A2L in this reprint. Q: What aspect of trial consulting do you and your firm specialize in? What is unique about your firm, compared to other trial consulting firms? A: Founded in 1995, our firm is a leading national litigation consulting firm that helps trial lawyers

by Ken LopezFounder/CEOA2L Consulting Our clients at A2L tend to be the best of the best trial lawyers. It's a privilege to work with the people that we work with. We learn from them, and they learn from us. It's that last point, though, that can be a sticking point for trial lawyers who are not used to working with litigation consultants. They wonder . . . Why would I need a litigation consultant or coach if I'm already recognized as one of the best at what I do? I know I'm one of the best, and I know this litigation

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting For the purpose of telling a story or presenting data, experts have, over the years, suggested two different approaches. I will call them the “static” approach and the “build” approach. The static approach, in the hands of outstanding practitioners of data presentation, can have memorable results. Essentially, it conveys a great many types of information simultaneously, using graphic elements to show the relationship among the different varieties of data. Long before the advent of computers, French civil engineer Charles Joseph Minard, a pioneer in the presentation of data, created brilliant drawings depicting Napoleon’s

by Ken LopezFounder/CEOA2L Consulting There are a handful of large law firms that have in-house graphics departments and use them as profit centers with their corporate clients. When a big case is on its way to trial, the large firm develops its own litigation graphics, and the law firm bills the client for in-house graphics in the same way (albeit at a lower rate) that lawyers are billed out. By and large, I think the law firms win and the clients lose in these scenarios. You would think that having an in-house litigation graphics department might make some sense. After

by Ken LopezFounder/CEOA2L Consulting The best defense lawyers come to A2L with their toughest cases. This means that some of the cases that arrive on our doorstep are essentially unwinnable. Although the trial team won't often directly say so, they will say, “The client considers a plaintiff's verdict for anything between zero dollars and XYZ dollars a win." In these cases, typically, there is no good settlement position. Our company is highly focused on winning cases. We just love doing it, and it is central to our culture. So it can be a tough adjustment for our team and our

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting I recently had the opportunity to make a presentation at a federal judges’ conference in New Jersey that brought together judges and lawyers from that state. About 300 lawyers attended, as did about two dozen federal judges. The subject of my presentation was storytelling and its role in trials. After my presentation was over, I informally polled the judges in the room on their views concerning the importance of visuals at trial and the role of storytelling. Every single one of the judges, with the possible exception of one bankruptcy judge, indicated that

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting We spend a lot of time in this blog describing the best practices to use in persuading a jury or judge, explaining why they work, and encouraging lawyers to use them. But what if your best-laid plans go astray? Even the most exhaustive set of trial preparations can go unexpectedly wrong. Hardware can fail, judges can issue unpredictable rulings, courtroom technology can prove incompatible. Our advice is to always double check everything and always have a backup plan. Do you have a PowerPoint that you need to use at trial? Make sure that the

by Ken LopezFounder/CEOA2L Consulting Over the past three decades I've heard hundreds of lawyers say, “I won't need many graphics because my case is not very visual.” Usually, that's followed up with “It's really a case about documents” or “It’s a dispute over who said what,” or “It’s just about what someone's actions were.” Fortunately, there’s a clear and straightforward answer to these objections: What drives the need for visuals in a case is not the underlying subject matter. It’s your audience's need to see things as well as hear them. In effect, every case is a visual case today. So instead

by Ken LopezFounder/CEOA2L Consulting As the first quarter of 2017 comes to an end, I have had the occasion to reflect on the origins and the success of the online publication that you are reading, The Litigation Consulting Report. In six years, I've watched as this publication grew from nothing at all to a subscription list that includes more than 9,000 members of the legal community (here's a free subscription link: http://a2.lc/trialtips). I am pleased and amazed to see that there are more than 300,000 visits to this blog annually. Periodically, we try to help organize the articles we publish

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting Timelines are a frequently used, time-honored trial technique that we have discussed in these pages more than once. Since human beings like to focus on a story – what happened first, what happened next, and so on – timelines have the power to summarize, in a simple and straightforward way, the entire narrative of a case. But not all timeline graphics are created equal. Here are three ways to use what we call “top-bottom” timelines that most successfully take advantage of their power to persuade. In the first type of “top-bottom” timeline, the chronological