I've always been a creative type. In fact, it was my creativity 25 years ago that caused me to learn 3-D animation during law school and ultimately go on to launch A2L Consulting. In the 25 years since then, I've worked on thousands of cases advising trial teams and leading a team of people who advise top trial lawyers on conducting voir dire, running mock trials, managing complex trial technology, and my personal favorite, developing litigation graphics to simplify, explain, and persuade in complex cases. Focusing in on this creative side of the business, litigation graphics development, I have seen two types

I’ve written often about trial preparation -- and yet it seems like it’s never enough. I have a unique view of the litigation industry since I work with the absolute top-performing trial lawyers and with many other attorneys who aspire to be like them. What distinguishes the high performers from the mere aspirants is primarily their rigorous and intense preparation. Long-time readers of this blog might remember some of the articles we’ve written to try to help good trial attorneys become great trial lawyers. Here are some of them: 50 Characteristics of Top Trial Teams 7 Habits of Great Trial

Environmental law is something that I have found fascinating for decades. In fact, I was involved in environmental litigation even before I founded A2L more than 23 years ago. It was a topic I focused on during law school and during the summers when I worked for a major pharmaceutical company. Since then, A2L has been involved in more than 100 environmental and energy cases involving more than 10,000 cleanup sites. These cases have ranged in size from a few million at stake to over $20 billion at stake. All these cases have a few things in common. First, most

Any time it is feasible, I prefer to price our work using alternative fee arrangements (AFAs) of some sort. They give our customers, which are generally major law firms, predictability and a sense of control. In addition, they provide predictability and control to the ultimate client that is paying the bills, which is typically a large corporation. For A2L, alternative fee arrangements, such as fixed fees, fee structures with a floor or a ceiling, or bonuses for winning a case, offer enormous benefits as well. We achieve the same financial predictability that our clients seek, and AFAs allow us to create

I get excited when I am called for jury duty. After all, my entire 25-year professional career has been focused on persuading judges and juries. Serving on a jury is a rare opportunity to get a view from the inside. It allows me to confirm everything I routinely watch in mock trials and have learned. For example, see 10 Things Every Mock Jury Ever Has Said. When I get called, and yesterday was that rare day, I watch everything -- from how potential jurors are organized to the racial, ethnic, and gender composition of the pool, and every little choice the lawyers make,

Quite frequently, defendants in major cases will decide to form joint defense groups. Joint defense groups are intended to provide defendants with significant efficiencies that result from common effort in facing a common adversary, whether in a patent case against the same patent holder, tort litigation against the same set of injured people, white-collar criminal actions against the government, antitrust litigation against the same plaintiff, and so on. But joint defense groups, which by their nature bring together several high-powered lawyers at a single defense table in the courtroom, can present unique challenges. Sometimes, joint defense groups will work as

Every year going back to the start of this blog in 2011, I have paused to look back over the past 12 months of articles and see which were deemed best by our readers. Some articles have been read 90,000 times while others, often surprisingly, are only viewed a few dozen times. In this method of article ranking, every reader view is a vote. This year's top 21 list is consistent with recent years. Articles about storytelling and voir dire are the most read. The #1 ranked article, in particular, was very popular because it was not only about storytelling but

Many people are familiar with mock trials, which are full-blown exercises before a trial in which witnesses are presented and arguments made before mock jurors, who proceed to render a “verdict.” The results of mock trials, as we have discussed here before, can be extremely helpful to litigators who want to know how strong their case is, which arguments and testimony to pursue at trial, and which ones to forget about. As Slate magazine wrote in an illuminating article in 2005: Either side of a case can hold a simulated trial, and they're used in both civil and criminal cases.

The trial technician, sometimes called the hot-seater, is the person who runs the courtroom technology so that a trial team does not have to do so. A trial tech typically uses programs like Trial Director to manage thousands of exhibits and has each at the ready to be displayed and highlighted. During opening, closing, and expert testimony, the trial tech runs the PowerPoint system to ensure flawless and well-choreographed presentations. The benefit of using a trial technician is that the trial team can focus on the law and the facts and can concentrate on connecting with the judge and jury rather

It turns out that a large number of Russian ads on Facebook that viewers did not know were Russian ads influenced the way people thought about various issues last year. They may have even influenced the 2016 presidential election to some degree. Rather than delve deeply into the appropriateness of these ads (in my view, they were wholly inappropriate), who exactly directed their placement, and how exactly they affected behavior, let's instead look at these ads from a trial lawyer’s perspective.   After all, if pictures and a few short phrases can be used to change the voting behavior of the