When is attorney credibility more influential than case evidence? Online Jury Research Update
Attorneys are perceived as credible or non-credible trial attorneys based on the behaviors they enact during trial. Attorney credibility at trial has been assessed by behavioral measurement of an attorney's persuasion, critical listening, oral expression, physical presence, interpersonal interaction, speech clarity, organization, adaptability, synthesis and social perceptiveness ... The issue is this: How does attorney credibility matter? For example: Does attorney credibility affect verdicts? Do credible attorneys make weak cases stronger? Do strong cases win even if the attorney is non-credible? Wood and colleagues (2019) examined the relationship of attorney credibility and evidence strength on mock jurors' civil litigation verdicts