Damages Defense: Carefully Set the Smaller Anchor
By Dr. Ken Broda-Bahm: Here’s one area where there’s a conflict between social science and practical intuitions: Should the civil defendant offer their own damages number to anchor jurors on a lower amount? The social science on the subject is relatively clear: If the jurors get to the point of awarding damages, a lower number from the defense will help keep the award lower than it otherwise would have been. But in practice, defendants can be reluctant to offer that number, fearing that it will look like the defense concedes the point that damages should be awarded, with the alternate