Defend Your Product Testing Regimen: Seven Standards
By Dr. Ken Broda Bahm: When you test a product to assess its performance and safety, of course you have very substantive reasons for doing that: You are aiming to check effectiveness, prevent harm, and protect the brand. When a trial occurs, however, that testing carries a symbolic message as well, with the message being that the manufacturer and seller is caring, careful, and serious. Even if something went wrong, and even if in hindsight there was some element that was incomplete in the testing, it still bolsters the company’s trial message to show that it has a comprehensive focus