Prioritize Safety for Your Gen-Z Jurors

April 21st, 2025|

By Dr. Ken Broda-Bahm: We live in uncertain times, and that is becoming a more obvious observation by the day. From the turmoil in the financial markets to the tumult in the marketplaces of ideas, there is a widely felt lack of security, predictability, stability, and foundation: We don’t feel particularly safe. The idea that […]

Explaining Tariffs and Trade Deficits: From the Courtroom to the Dinner Table

April 14th, 2025|

At Persuadius, we specialize in transforming complexity into clarity—especially using litigation graphics. Whether it’s a demonstrative exhibit that makes a technical expert accessible or a timeline that crystallizes causation, the right visual can make all the difference. Economic issues like tariffs and trade deficits frequently show up in high-stakes commercial litigation. But jurors aren’t economists. That’s where compelling storytelling—and litigation graphics—come in. What Is a Tariff? A tariff is a tax placed on imported goods. When a country imports products from abroad—say, steel, cars, or electronics—the government can charge a fee at the border. That fee is the tariff. Why

12 Factors to Consider When Conducting Jury Research

April 1st, 2025|

Conducting jury research is a crucial step in preparing for a trial. It helps attorneys understand how jurors think, their biases, and what influences their decisions. In this blog, we'll explore twelve essential factors to consider when embarking on jury research to ensure a comprehensive understanding of your potential jurors. 1. Understanding Juror Demographics Understanding juror demographics is essential for tailoring your legal strategy effectively. Jurors with higher education levels might prefer in-depth evidence and complex arguments, as they are often more comfortable with analytical thinking and detailed information. They may appreciate a logical, methodical approach that challenges their intellect

Trial Technician vs. Paralegal: What’s the Difference?

March 20th, 2025|

In the legal field, many roles contribute to a trial's success. Two important positions that often work behind the scenes are trial technicians and paralegals. Both are crucial to preparing and executing legal proceedings, yet their roles and responsibilities can differ significantly. In this article, I'll explore the key differences between trial technicians and paralegals, helping you understand why each role is vital in its own way — and why they really shouldn't ever be the same person. The Role of a Trial Technician Trial technicians focus on the technical side of preparing for court. They ensure that all electronic

Trial Graphics: Bridging the Gap Between Information and Persuasion

March 18th, 2025|

In legal proceedings, trial graphics are crucial for conveying information effectively while persuading the audience. They serve as a bridge connecting complex legal data with clear, engaging visual presentations. Understanding the Role of Trial Graphics in Legal Proceedings Trial graphics are visual representations used in courtrooms to help explain complex legal concepts and evidence. They aim to make intricate data more accessible to judges and juries by transforming information into visual formats. Over the years, the use of trial graphics has evolved significantly. Advances in technology have enabled the creation of more sophisticated and dynamic visuals, allowing legal teams to

10 Essential Legal Storytelling Techniques for Every Litigator

March 13th, 2025|

In the courtroom, storytelling isn't just an art – it's a powerful tool for persuading judges and juries alike. By weaving facts into a compelling narrative, litigators can strengthen their cases and create a lasting impact. In this blog, we'll explore crucial storytelling techniques that every litigator should have in their toolkit. These strategies will help you craft narratives that resonate and convince. These are the same strategies we use at Persuadius to craft opening statements that overperform. Understanding the Power of Stories in Law Stories have the unique ability to engage the human brain in ways simple facts cannot.

7 Essential Tips for Effective Witness Coaching in High-Stakes Trials

March 12th, 2025|

Navigating the legal world can be daunting, especially when high-stakes trials are involved. Witness coaching plays a pivotal role in ensuring that testimonies are delivered with clarity and confidence. In this article, Persuadius shares seven essential tips to effectively coach witnesses, helping them deliver their best in the courtroom. Understanding the Role of a Witness in High-Stakes Trials Witnesses serve as vital links in presenting the facts during a trial. Their testimonies can significantly impact the direction and outcome of a case. Understanding their role helps tailor the coaching process to meet the demands of high-stakes situations. The American Bar

Trial Lawyers: George Washington’s 110 Rules of Civility Translated for the Courtroom

March 5th, 2025|

As the mattress sales wrap up from Presidents' Day, I thought it might be valuable to pause and reflect on this little-known gift from the first president. Apparently, in his youth, Washington was assigned a penmanship exercise of copying the rules of civility as drafted by others before him, and perhaps he editorialized in that process. Everyone likes to think that a 16-year-old Washington wrote these rules, but I think it is more likely that they were associated with Jesuits hundreds of years earlier. I've always felt a special connection to George Washington, having grown up on property that was

Help to Protect the Rule of Law

March 4th, 2025|

By Dr. Ken Broda-Bahm: Everyone who works with our court systems, including those who work in civil litigation, are invested in the idea of rule of law. Whether our case has to do with governmental powers or not, whether it involves civil rights or not, the procedure and the trial are parts of a noble […]

Overcoming The Split-Attention Effect, A Litigation Graphics Consultant’s Daily Challenge

February 19th, 2025|

Mastering courtroom presentations involves more than just knowing the law; it requires understanding how to engage your audience without overwhelming them. I've talked about the redundancy effect/ split attention effect many times, including earlier this month. See 5 Alternatives to Persuasion Killing Bullet Points From Our Litigation Consultants. I think this may be the most common trial presentation mistake I see from even the very best trial attorneys. Understanding the Split-Attention Effect in Courtroom Presentations The split-attention effect occurs when an individual's focus is divided between multiple sources of information, leading to cognitive overload and decreased comprehension. This phenomenon is