How Many Persuasion Errors Can You Spot in This Slide?

July 28th, 2024|

PowerPoint does funny things to people. For some, it is an amazingly accessible creative space to deliver important messages powerfully and persuasively (see Wait, Why is Powerpoint Cool Now). For others, it is a place to advertise how little they know about persuasion science. Think of this article as a fun challenge reminiscent of the games found on cereal boxes from your childhood. Your task: spot the persuasion-killing mistakes on the slide above, then compare them to the ones I've highlighted below. I've already embedded numerous persuasion pitfalls in the text, making it easier for you to identify them. Let's

The Top 10 Litigation Articles so far in 2024

July 17th, 2024|

In the fast-paced and busy year of 2024, I realize it has been quite some time since I last assessed which blog articles resonate the most with our readers. The articles garnering the most attention delve into opening statements, PowerPoint techniques, and insights on hot seaters. I've compiled a list of the most popular articles with links for easy reference. Each link is set to open in a new window to ensure a seamless reading experience. 1. 21 Secrets From an Opening Statement Guru2. 9 Hidden Skills of Trial Technicians and Hotseaters You Never Knew About3. The Top 10 Tips

Profile Your Nuclear Juror (Based on the Research)

July 16th, 2024|

By Dr. Ken Broda-Bahm: In addition to making their views known at the ballot box, citizens can similarly broadcast their sentiments in the civil jury box. While they’re asked to merely make a factual finding limited to a specific dispute, the verdicts can read as a more generalized message about their feelings about the state […]

Fight (Constitutionally) for Your Peremptory Strikes

July 9th, 2024|

By Dr. Ken Broda-Bahm: It has become more commonplace to hear talk about a future of litigation without peremptory strikes. After all, Arizona in 2022 was the first state to eliminate strikes in all cases, and it may not be the last. California and Washington have moved to revised schemes for exercising strikes, relying not […]

Learn from Joe Biden’s Debate Destruction: 5 Nonverbal Don’ts

July 2nd, 2024|

By Dr. Ken Broda-Bahm: At last week’s Presidential debate, incumbent Joe Biden performed about as poorly as the worst predictions. In the panicked aftermath, calls have mounted for the 81-year-old President to gracefully exit his party’s nomination stage in order to allow fresher leaders to take his place. Part of the reaction was certainly based […]

Stop Speculating on Your Damages Exposure

June 18th, 2024|

By Dr. Ken Broda-Bahm: As civil jury trials continue to become more scarce, the need to reasonably assess what result a jury would return in trial becomes even more important. Even when the trial does not happen — especially when it does not happen – clients, counsel, and insurers need a rational way to ground […]

Message Discipline: Opt for Fewer, Better Reasons

June 10th, 2024|

By Dr. Ken Broda-Bahm: With the news world still abuzz with implications of former President Trump’s 34 felony convictions and impending sentencing in New York, we are left to wonder about the effectiveness of defense attorney Todd Blanche’s closing argument focused on “ten reasons for reasonable doubt.” Some of those reasons had undeniable merit, like […]