Though many mock trials and focus groups have been put on pause in hopes of safely resuming to business as usual, we’re finding that some jurisdictions won’t be suitable for in-person research for quite some time. Yet, trial dates loom – with some already fast approaching – and we’ve received several inquiries about online jury research options on the grounds that something may be better than nothing. Indeed, online jury research is a valid option that can provide worthwhile results; but before deciding to move your research to a virtual format, it’s important to be aware of its strengths

As the COVID-19 outbreak progressed, the public eye focused in part on corporate actions: How were corporations responding to the weak economy? How were they treating employees who could no longer work in-person? Were they doing anything to help in the fight against the virus? Not only have news stories and social media posts concentrated on corporate actions, but there are many people actively keeping track of what companies have done – the good and the bad. In fact, Litigation Insights’ recent national survey of jury eligibles1 discovered that roughly 43% report they are keeping track of companies’ positive and

I can understand why someone would come in predisposed against big corporations, because they are in the limelight more and more these days, with things like corruption from the higher-ups. I used to believe authority is always right. I trusted when I was younger – but I question everything now. In our mock trials, we’ve frequently heard mock jurors like the above question the motivations of corporate defendants. Now, in the midst of COVID-19, and the public looking for leadership in a crisis, corporations face even more scrutiny than usual. To track what jurors have heard in the media about