At Persuadius, we specialize in transforming complexity into clarity—especially using litigation graphics. Whether it’s a demonstrative exhibit that makes a technical expert accessible or a timeline that crystallizes causation, the right visual can make all the difference. Economic issues like tariffs and trade deficits frequently show up in high-stakes commercial litigation. But jurors aren’t economists. That’s where compelling storytelling—and litigation graphics—come in. What Is a Tariff? A tariff is a tax placed on imported goods. When a country imports products from abroad—say, steel, cars, or electronics—the government can charge a fee at the border. That fee is the tariff. Why

Conducting jury research is a crucial step in preparing for a trial. It helps attorneys understand how jurors think, their biases, and what influences their decisions. In this blog, we'll explore twelve essential factors to consider when embarking on jury research to ensure a comprehensive understanding of your potential jurors. 1. Understanding Juror Demographics Understanding juror demographics is essential for tailoring your legal strategy effectively. Jurors with higher education levels might prefer in-depth evidence and complex arguments, as they are often more comfortable with analytical thinking and detailed information. They may appreciate a logical, methodical approach that challenges their intellect

In the legal field, many roles contribute to a trial's success. Two important positions that often work behind the scenes are trial technicians and paralegals. Both are crucial to preparing and executing legal proceedings, yet their roles and responsibilities can differ significantly. In this article, I'll explore the key differences between trial technicians and paralegals, helping you understand why each role is vital in its own way — and why they really shouldn't ever be the same person. The Role of a Trial Technician Trial technicians focus on the technical side of preparing for court. They ensure that all electronic

In legal proceedings, trial graphics are crucial for conveying information effectively while persuading the audience. They serve as a bridge connecting complex legal data with clear, engaging visual presentations. Understanding the Role of Trial Graphics in Legal Proceedings Trial graphics are visual representations used in courtrooms to help explain complex legal concepts and evidence. They aim to make intricate data more accessible to judges and juries by transforming information into visual formats. Over the years, the use of trial graphics has evolved significantly. Advances in technology have enabled the creation of more sophisticated and dynamic visuals, allowing legal teams to

In the courtroom, storytelling isn't just an art – it's a powerful tool for persuading judges and juries alike. By weaving facts into a compelling narrative, litigators can strengthen their cases and create a lasting impact. In this blog, we'll explore crucial storytelling techniques that every litigator should have in their toolkit. These strategies will help you craft narratives that resonate and convince. These are the same strategies we use at Persuadius to craft opening statements that overperform. Understanding the Power of Stories in Law Stories have the unique ability to engage the human brain in ways simple facts cannot.