Avoid Legalese, and Other ‘Magic Spells’
By Dr. Ken Broda-Bahm: Every trial lawyer I know believes that they are adapting their communication in order to get the jury — or, for that matter, the judge — to understand. At the same
7 Incontrovertible Rules for Trial Graphics
Trial graphics are a crucial component of presenting a compelling case in court. From timelines to charts to animations, visual aids can help simplify complex information and make a strong impression on a judge and
When You Concede Liability, Make Sure You Concede With Benefits
By Dr. Ken Broda-Bahm: Sometimes in civil cases, the plaintiff’s liability claim is opportunistic, wishful, or factually weak. Other times, it is real. Someone didn’t do their job, a danger was missed, or — in
The Role of Emotional Factors in Enhancing Visual Information in Legal Presentations
Emotional cues embedded in legal presentations can significantly influence jury perceptions and decision-making processes. By strategically incorporating elements that evoke fear, anger, empathy, or surprise, trial lawyers can capture jurors' attention and leave a lasting
Keep Your ‘Three Hats’ Straight in Witness Prep: Counsellor, Teacher, Coach
By Dr. Ken Broda-Bahm: When it comes to the delicate task of preparing a witness for deposition or trial, everyone has their own style. It is also true that every witness will have their own
Crafting Compelling Legal Arguments Using Storytelling Techniques — Paint a Picture for Your Jury
Storytelling, an age-old art form, has the remarkable ability to breathe life into dull legal cases, turning them into compelling and unforgettable stories. While you may not be able to physically illustrate a scene for