Treat Your Demonstratives as Cake, Not Icing

May 11th, 2023|

By Dr. Ken Broda-Bahm: The importance of including graphics when presenting to a judge or jury is understood these days. Still, I think the design and execution of these graphics can be too often treated as an afterthought. Instead of using a timeline as a central and fundamental way of structuring the case for fact-finders, it is developed at the end and treated as a plug-and-play addition to an already-developed trial story. You might create a diagram showing the key case concepts and relationships as a way to visually spruce up the verbal presentation instead of using it as a

Which emotions hurt and help witness trustworthiness? | Online Jury Research Update

May 3rd, 2023|

When testifying, witnesses can sound sad, angry, fearful, disgusted, happy or neutral, and exhibited emotions affect jurors' judgments of witness trustworthiness. Emotions affect acoustic properties of voices (e.g., pitch, breathiness, hoarseness, resonance, speech rate, etc.). Researchers find that speakers exhibiting varying acoustic properties to be differentially trustworthy. Voices also carry stereotypical information about a speaker's race and gender, both of which also can impact perceptions of trustworthiness even when no visual cues are available. Forde-Smith and Feinberg (2023) investigated the credibility of witnesses of different races and genders when conveying a variety of emotions. The researchers had 548 mock jurors

The Ability to Understand Others’ Perspectives

May 2nd, 2023|

I believe everyone is entitled to their opinion. This includes me. When conducting mock jury or other social psychological research, I almost always encourage the open expression of differing views by informing our research participants that “There are no wrong opinions or points of view.” I know some people who enjoy verbal sparring, however, I am not among them. I was brought up by loving parents who allowed me the freedom of sharing my point of view. They did not try to dissuade me, scold me, or tell me my opinion was wrong on the numerous occasions it differed from

Negligence Cases: Make Mental State Part of the Story

May 1st, 2023|

By Dr. Ken Broda-Bahm: Negligence is supposed to be a determination of action, not intention. Looking only at outward conduct, jurors in a negligence case are typically asked to decide whether an act, or a failure to act, was reasonable, and in line with what reasonable peers would have done in a similar situation. The intention or mental state of the actor is not supposed to matter in that determination. At least, that is what the law says. But among those who study jurors and other decision-makers, there has been a strong suspicion that this ignores a practical reality. Jurors

How do jurors apportion responsibility for harm in cases with multiple negligent actors? | Online Jury Research Update

April 27th, 2023|

Under the doctrines of contributory negligence and comparative negligence, the trier-of-fact -- most often a jury -- is responsible for apportioning responsibility for harm between multiple negligent actors. Votruba (2019) explored how jurors approach complex negligent tort cases in which responsibility can be attributed to multiple negligent actors, including a negligent plaintiff. Over 200 mock jurors read a vignette about a car accident that was constructed to allow attributions of responsibility for the accident to multiple causes including bad luck, road and weather conditions, the defendant and/or the plaintiff. Jurors read that....

Case Assessment: Check Your “Myside Bias”

April 24th, 2023|

By Dr. Ken Broda-Bahm: Trial lawyers arguably wear two hats. The first hat is that of the advocate — zealous, convinced, and laser-focused on their client’s best case. The other hat, though, belongs to the counsellor who assesses the case and advises the client — sober, grounded, and realistic. It takes the advocate’s hat to get through discovery and trial, but it takes the counsellor’s hat to weigh in on whether the case should be settled prior to trial. The two mindsets are obviously in conflict, but lawyers have the training and experience to set aside the adversarial mindset in

Pay Your Own Way Marketing

April 20th, 2023|

Marketing is a big topic. It covers many things including advertising, sales, strategy, research and more. It was one of my 3 undergraduate majors and though some things have changed, for example, the transition from traditional advertising to social media advertising, the basics have long been the same. Getting yourself or your company known for what you do, how you do it, and why your company should be hired or your product should be bought are the goals. In our world of selling a service, this entails demonstrating knowledge and expertise. One of the ways we have done this over

Pick Your Battles: The “Should We Concede Liability?” Checklist

April 20th, 2023|

By Dr. Ken Broda-Bahm: For some attorneys on the defense side of civil litigation, there can be something I call the “adversarial impulse,” which is the belief and behavior that, “If it can be denied, then deny it.” The most seasoned trial lawyers, however, know that it doesn’t always pay to fight every battle. Not only are some battles unlikely to be won, but fighting them can actually make your situation worse One area where practical strategy can often run up against this adversarial impulse is the decision on whether to concede liability. Sometimes that decision is patently obvious, and sometimes

Bring Your Client to Voir Dire

April 17th, 2023|

By Dr. Ken Broda-Bahm: There are many phases to a trial. Some of those phases are just for lawyers, but some of them really should include the clients as well. The voir dire process, where the ultimate jury is selected, is one of those latter phases. The clients for all parties should be there. But I’ve noticed a disturbing trend in my own cases — in the last three picks, in three different states, the Plaintiffs themselves attended none of the jury selections. In those cases, I was working for the Defense, and we had a client representative present and

Take Note: “I’m Sorry” Doesn’t Necessarily Mean “I’m Liable” 

April 10th, 2023|

By Dr. Ken Broda Bahm: There is a common perception that when you apologize, it means you’ve done something wrong. The Latin “mea culpa,” after all, means “through my fault.” In a litigation context, that perception on the part of lawyers and insurance companies can lead to the belief that you should avoid apologizing if you don’t want to accept liability. But we know from the research that an “I’m sorry” can do a lot of good: Psychologically, it can be satisfying for a victim, and persuasively, it can help boost the credibility of a source. And for some cases,